If Microsoft is indeed planning a new Zune HD for the holiday shopping season then they sure better hope it is better than the newly announced iPod Touch refresh which of course has made a huge splash in the news the past few days. If Zune ever hopes to sell a single new media player they better have made some advances in hardware and software to sway a public already enamored with anything Apple.
The new Zune HD 2 should have superior hardware configuration with a game ready processor and advanced multimedia capabilities if they are going to even come close this season. Few shoppers are going to risk a Zune when money is so tight and the features are going to have to be heads above Apple to convince brand aware consumers who easily recognize the worlds most popular media players.
It’s going to take more than hard drive space and cool colors to attract buyers for the new Zune and Microsoft should be prepared for a brutal shopping season this year.