Real Networks and MTV have partnered up to release a new mp3 store under the Rhapsody label. The online music store will feature the latest music releases from the 4 major labels in DRM free format available for download at 99 cents for a single song and $9.99 for an entire album.

I think another DRM free music store will be good for the industry. It will force iTunes and Zune to push more DRM free content in their own stores if this new store takes off. You have to wonder how well another mp3 store will do and what they might offer different from others

Rhapsody launches digital download store to compete with iTunes | Technology | Los Angeles Times

Rhapsody America, the Web’s top subscription-based music service, opened a digital download store today, becoming the latest company to challenge the dominance of Apple’s iTunes.

Like other recent challengers — and unlike iTunes — the Rhapsody MP3 store will feature songs that aren’t constrained by anti-copying measures. The four major record labels will provide Rhapsody such songs, which work on any digital music player and can be copied an unlimited number of times. Apple has such music from only one major label.

The store from Rhapsody America, a joint venture of RealNetworks and Viacom’s MTV Networks, offers another indication that the music industry, in its struggle with Apple over the pricing of music, is cultivating a new breed of Apple competitor.

Rhapsody is charging 99 cents for a single and $9.99 for an album, the same pricing as on iTunes.