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Archives Posts

No Zune Phone, Yes Zune Phone, What is the Zune Phone!

December 11th, 2008 by Alfred @ Zune MAX

I’m kinda tired of this but once again Gizmodo has the scoop on the Zune Phone. Every once in awhile it would be cool if a Zune site was the one with a scoop like that but apparently Zune team only reads the big boys and they therefore they get all the good tips.

Rumor Smash: No Zune Phone at CES

Sorry dudes. Just it first hand from Brian Seitz, Group Manager of Zune: “No Zune phone at CES.”

Anyway as I suspected there will be no Zune Phone at CES in January. Steve Ballmer will use the keynote address to talk about how much he misses Bill and they have a video retrospective planned that will take us all back to the days when he and Bill single handedly invented the technology industry with DOS. This year its more about what Microsoft has done and not so much about what they are doing to remain relevant. Right? Wrong!

I agree with MG Seigler from Venture Beat. It’s a matter of semantics.

Not a ZunePhone: The big stink over “Pink” » VentureBeat

the question for some people is whether they’re playing a semantic game. While there may be no “Zune Phone” at CES, there is still very much a chance that we’ll see something that Microsoft has codenamed “Pink” or “Project Pink.”

There will be no Zune Phone which by definition is a hardware device designed in house and manufactured by Microsoft. I agree with Brian Lam at Gizmodo that Google can get away with a GPhone and no hardware because they have never manufactured hardware but Microsoft has a track record producing their own and we expect them to on a Zune Phone and especially considering they paid 500 million for Sidekick maker Danger a few months back.

Running the Zune software on someone else’s phone would not be the same thing for many and may not be considered a Zune Phone by some but maybe they’re thinking about the existing Zune software and not about something else, something much larger. What is it? I don’t know but the Pink and Purple projects are supposed to integrate a set of premium mobile services including Zune into the Windows Mobile OS. That seems rather simple really if you think they are just installing Zune software on some phones but when you consider that the Pink project team has been at work for a whole year you to have to wonder what they have been doing right?

What takes that long to integrate into Windows Mobile? It can’t just be software that took a year to integrate. There has to be much more than some extended software services involved in a year long project. Project Pink is more than Zune software on Windows Mobile and it’s more than just a Zune Phone. Think about what they have done with the New Xbox Experience and then add Zune to that equation.

I think Project Pink and Purple, or Rouge as it may be, is the Zune Live Experience and mobile extensions of the combined Xbox and Zune Experience to Windows Mobile. “Connected Entertainment” is coming to a smartphone near you in 2009. We’ll be playing Zune tunes and Zune Games on Windows Mobile 7 devices. We’ll have community developed XNA games for Xbox with Zune ports of the same games that we can play at home and on the go. We’ll carry our social network with us and have access to our online friends from MSN, Xbox and Zune on our Windows Mobile Smartphones by 2010.

Now the real question is will that be enough to even bother Apple and the iPhone behemoth?

Written by Alfred @ Zune MAX - Check out my Zune Card in the Zune forums now!

Discuss this in the Zune Message Boards.

Tags: pink project, purple project, Zune, zune experience, zune live, zune mobile

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Who thinks Microsofts Live Anywhere Initiative is dead? Not me.

March 7th, 2008 by Alfred @ Zune MAX

Here is a very interesting article written by Patrick Klepek over at the Multi Player Blog at MTV.com that asks if the Microsoft Live Anywhere Initiative is dead? For those of you who do not know what the Live Anywhere Initiative is take a look back at the Wikipedia page for more details. In a nutshell Live Anywhere is Microsofts global plan for dominance of our digital lifestyle where they want us to be able to access their services from anywhere at anytime through Windows, Xbox and now Zune.

Patrick asks if the Live Anywhere Initiative is dead and I don’t understand how he came to this conclusion really. I think that Zune is actually the most important component to the Live Initiative. I think Zune will cover most if not all of the mobile components and is not limited to just music and phones. I realize that everyone has been waiting for a mobile Xbox platform to arrive but I think its already here in the form of Zune. I think that Xbox will be reserved as the home entertainment console with a focus on HD movies and IPTV which I think will make an obvious partner with Xbox as the preferred content delivery method of the future. There will not be a mobile Xbox game player or platform, its going to be Zune Game Players. I believe that Zune is the mobile platform and the “Anywhere” aspect of the Live Anywhere Initiative that is still very much alive. It’s progressing just fine but what our friend Patrick has missed is that it will not be developed under the Xbox brand as so many expected it would be it will be under the new brand of Zune.

My money lies on a portable game player from Zune and not Xbox. What better way to insure the success of the Zune brand then to build the mobile game player on that platform? It won’t matter what they call it they mobile game player from Microsoft is a sure success and by building it on the Zune platform they guarantee the success of their new mobile entertainment and communications platform. Once they integrate more Windows Mobile and Live features into the Zune game and music players the convergence of Live Anywhere exists. The Live Platform is all of the Microsoft services including Windows, Windows Mobile, Xbox and now Zune. It began as Xbox Live with the games because that was the easiest to generate a community with and they will slowly make it a Microsoft portal with access to everything Live. This should make it easier to understand why Microsoft has been dumping billions into Xbox when you see that it was about much more than just games and why they will dump billions into Zune which is about much more than just music.
MTV Multiplayer » We Asked Microsoft: Is That ‘Live Anywhere’ Initiative Dead?

At the Microsoft’s press briefing at E3 2006, Bill Gates came on stage to introduce Live Anywhere, an ambitious company initiative to integrate the Xbox 360 experience into everyday life via mobile phones.Nearly two years later, Live Anywhere has yet to materialize.

Is Live Anywhere dead? Here’s what Xbox Live exec. John Schappert (who took the stage for Microsoft’s keynote at GDC this year) told Multiplayer in an e-mailed statement:

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Written by Alfred @ Zune MAX - Check out my Zune Card in the Zune forums now!

Tags: live anywhere, Microsoft, xbox live, Zune, zune live

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