Microsoft has revealed quite a bit more about the potential plans for the Zune family of devices and services. The US Trademark application Serial Number 78953571 has been posted at USPTO website. The site requires you create a new session in order to do a search so click the Search button on the right hand navigation to get started. You will find multiple applications for trademarks under Zune but the top result should be Serial Number 78953571 which is from Microsoft. The rest seem to be others trying to gain from the previous lack of application by Microsoft. We’re pretty sure those will soon be dead much like the one for Zune.us is now.
The newest news here seems to be the application for the gaming device as listed in US 022 023 038 050 where they claim among other things use namely as "pinball and arcade game machines; hand-held units for playing electronic games". Sounds like confirmation of a Zune gaming device sometime in the future to us. That’s great news as we are very excited about the potential for the portable game player. We’re still unsure why they would abandon the Xbox name for a hand held gaming device so it’s probably just to cover themselves but we can always hope. We would rather see a Zune game player than an Xboy or XboxGo anyday.
A search of the term Zune reveals an application by Microsoft for the Zune as follows:
Word Mark ZUNE
Goods and Services IC 009. US 021 023 026 036 038. G & S: multimedia player, entertainment and communications devices; peripherals and accessories for use with multimedia player entertainment and communications device; headphones; earphones; docking stations for use with multimedia players; wired and wireless remote control devices for use with multimedia players; battery chargers; battery packs; electrical connectors, wires, cables, and adaptors; headphones and earphones; speakers; stereo amplifier and speaker base stations; automobile stereo adapters; audio recorders; radio receivers; radio transmitters; hardware and software for connecting multimedia players to existing audiovisual systems in homes, offices and automobiles; memory devices for storing music, audio and other digital content; computer software for use with multimedia player, entertainment and communciations devices for recording, organizing, transmitting, manipulating and reviewing text, data, audio, image and video files; a full line of computer application software for use on multimedia player, entertainment and communications devices; carrying cases, sacks, bags, straps, armbands and clips all for use with multimedia player, entertainment and communications devices; computer hardware and software for recording, playing and organizing music and video recordings; computer hardware and software for online accessing and purchasing of music, videos and other digital recordings; and cell phones; computer software for operating cell phones; peripherals and accessories for use with cell phones
IC 016. US 002 005 022 023 029 037 038 050. G & S: publications, namely, user manuals, magazines and newsletters all in the field of music, videos, entertainment, and multimedia player, entertainment and communications devices; pens, pencils, markers, stationery, stationery-type portfolios, clipboards, desk sets, pen and pencil holders, mounted and unmounted photographs, posters, magnetic boards, memo pads, binders, staplers, paperweights, paper coasters, calendars, notebooks, book covers, sticker books, greeting cards and note cards
IC 025. US 022 039. G & S: shirts, vests, sweatshirts, sweaters, sweatpants, pants, overalls, shorts, rompers, jackets, caps, pajamas, robes, night shirts, suspenders, jumpsuits, coats, sweatbands, scarves, gloves, mittens, socks, hosiery, stockings, underwear, footwear, headwear, hats, ties, visors, wrist bands, cloth bibs, aprons and Halloween and masquerade costumes
IC 028. US 022 023 038 050. G & S: toys and games, namely, action figures and accessories therefor; balloons; bathtub toys; toy building blocks; dolls and accessories therefor; doll clothing; board games; card games; play cosmetics for children; costume masks; miniature die cast vehicles; toy airplanes and helicopters; battery operated remote controlled toy vehicles; flying discs; inflatable vinyl figures; jigsaw puzzles; kites; marbles; indoor slumber and play tents; plush toys; hand-held puppets; sit-in and ride-on toy vehicles; train sets; play shaving kits; skateboards; roller skates; toy banks; water squirting toys; toy pistols; Christmas tree ornaments; pinball and arcade game machines; hand-held units for playing electronic games; model craft kits of toy figures; playground balls; sport balls; basketballs; golf balls; golf ball markers; tennis balls; baseballs; rubber action balls; rubber sports balls; rubber playing balls; squeezable balls used to relieve stress; bags for carrying golf equipment; bags for carrying basketball equipment; bags for carrying baseball equipment; bags for carrying tennis equipment; manipulative puzzles and construction toys; crib mobiles; mobiles for children; target sets consisting of a target, rubber suction darts and toy dart gun; and playing cards
IC 035. US 100 101 102. G & S: advertising services; online retail store featuring multimedia players, entertainment and communications devices, cell phones and peripherals and accessories therefor, music, video and other digital recordings
IC 038. US 100 101 104. G & S: telecommunication services; electronic transmission of data files, documents, music and videos over the Internet and wireless networks; electronic mail services; web messaging services; text messaging services; paging services; streaming of audio and video material over the Internet and wireless networks; wireless voice mail services; voice-activated dialing services; providing wireless access to computer networks and the Internet; cellular telephone services; and audio, video and television broadcasting and transmission
IC 041. US 100 101 107. G & S: entertainment services; providing information on the music, video and entertainment industries; providing website featuring information in the fields of music, video and entertainment including downloadable music, videos and other digital content and allowing website users to interact with one another for remote support.
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Design Search Code
Serial Number 78953571
Filing Date August 16, 2006
Current Filing Basis 1B;44D;44E
Original Filing Basis 1B;44D;44E
Owner (APPLICANT) Microsoft Corporation CORPORATION WASHINGTON One Microsoft Way Redmond WASHINGTON 980526399
Attorney of Record William O. Ferron, Jr.
Priority Date May 29, 2006
Type of Mark TRADEMARK. SERVICE MARK
Live/Dead Indicator LIVE
UPDATE: It appears that Mr.William O. Ferron, Jr and the USPTO needs to run a spell checker as the word communications is misspelled in the application above.