Zune has sold over 2 million units and grabbed a whopping 4% market share in it’s 2nd year of production. Zune hit the 1 million mark back in 07/07. That was one million in just under the first year and this 2nd million comes in at about 1 1/2 years after the release date of the first player. They made the jump from 1 to 2 faster so it looks like Zune may be gaining steam. It was expected that Zune would be a late bloomer and Microsoft stated in the very beginning the had a 3 to 5 year plan for this.

I would think they are mildly pleased with hitting 4% market share in that time. Many folks had Zune doomed from the start and most thought it would never make it this far. I knew Microsoft was planning for a long battle and it looks like their efforts may be paying off. They have not had the best of luck with Zune and they have even been their own worst enemy at times but Microsoft has the hammer approach to marketing and they’ll just keep pounding away until the get it right. We’re gonna love zune and they’ll keep shoving stuff at it until we do!

I’m really digging the new games on Zune and I have beeen letting the kids use it more since we put them on it as well. I think Microsoft should work on porting as many free games for Zune as they can find and start adding some fan favorites into the Zune MarketPlace alongside Podcasts and Videos for a full service media market place. If I could find more Zune games to download I’d have more fun I think.

Zune Eats Creative’s Meager Lunch, Grabbing 4 Percent of MP3 Player Market | Listening Post from Wired.com

Microsoft’s Zune picked up a percentage point in the MP3 player market, bringing its share to a whopping four percent, with two million units sold. Microsoft has said from the start that it will stick with the Zune for as long as it takes for the player to gain traction, and it looks like that’s starting to happen.

Apple’s share of the MP3 player market share dropped a single point to 71 percent, according to the NPD Group’s study, but its lead is still monstrous. The bigger loser between Q1 2007 and Q1 2008 was Creative, which saw its share halved to two percent.

Popularity: 48% [?]