Do you recall a time when marketing by way of social media was all the rage? It was all about guaranteeing that your ads could be seen on Facebook. This is still true: you should be marketing on Facebook. At the same time, the face of marketing and what works and what doesn’t, shift all the time. These days the trend for marketers is mobile marketing. Mobile marketing is precisely what it sounds like, marketing done through the use of text messaging to mobile mechanisms. If you can get people to give you their phone numbers, this is actually quite an effective way of spreading the word about your product or service and increasing your sales.
Next are some valuable hints for you.
Consulting with a lawyer might be a good investment when it comes to this type of business. The laws that have to do with text messaging are even more complex than those governing email, and they’re not the same all over. You not only have the FCC (which regulates things on a federal level) to worry about, but any state or regional laws as well. Rather than guess about such important matters, you might be better of talking to a professional. You don’t only have the government to worry about, but also potential lawsuits; a lawyer can help you stay safe on such matters and draft contracts that will protect you when dealing with clients. Yes, lawyers can be expensive but they are more affordable than the fines you will face if you break the law.
You should run your business in a way that allows you to reach as many people as possible, no matter what kind of mobile device they’re using. Your campaigns will suffer if you try to send long or complex messages to devices that aren’t equipped to receive them. It’s therefore best to send messages in a way that almost everyone will be able to read them. This helps guarantee a high reading rate and a high rate of return. If you’re willing to ask people what kind of phone/device they have, you can then send out multiple variations of messages that will work on each type of device. People will be grateful that you took the time to customize your messages to their needs.
Don’t forget that mobile marketing it not like other types of marketing. Even though text messages might seem similar to pay-per-click ads, for example, they’re not the same thing. It can’t be treated the same as an email or social networking campaign. People using mobile phones aren’t in the same frame of mind as people sitting in front of their computers. Your results will be disappointing, then, if you don’t take into account the way people interact on mobile devices (attention spans are very short, for instance). Numerous actions go into ensuring that a mobile marketing campaign succeeds. These are things such as the amount of times that you send messages all the way to the quality of the message. What you want to do is get this method up under your belt before everyone else starts using it too. Use these tips to form the foundation of your campaign. As you become more skillful and understand this advertising platform more, you will find a lot of ways to make it work for you.