Microsoft is beating the drums over hitting the 10 million units sold mark Xbox has had an extra year over Wii and thats not a good sign. Nintendo is going to hit the same mark much faster and Microsoft has certainly laid out a lout more in order to get the as well. It’s costing them big bucks to get to these benchmarks so I guiess they need to toot them up as often as possible.

I love Xbox Live but it’s going to be awhile if ever before Microsoft can claim dominance by any real measure. The Playstation and Wii will both be around for quite some time to come. I think Microsoft should start looking at how to broaden their fan base with more add ons and games for other demographics not including the hardcore gamers. The success of the Wii is certainly not just because every top gamer went out and bought one. The Wii is becoming the family unit and thats whats most dangerous to Microsoft. the true success in the Xbox package is Halo and that may be their biggest problem. Microsoft needs to offer more for the other household members if they want their console to truly dominate.

Xbox 360 sales surpass Wii, PS3 | Reuters

SEATTLE (Reuters) - Microsoft Corp (MSFT.O: Quote, Profile, Research) said on Wednesday its Xbox 360 game machine beat Nintendo Co Ltd’s (7974.OS: Quote, Profile, Research) Wii and Sony Corp’s (6758.T: Quote, Profile, Research) PlayStation 3 to reach 10 million units in U.S. sales.

“History has shown us that the first company to reach 10 million in console sales wins the generation battle,” Don Mattrick, a Microsoft senior vice president who heads the company’s Xbox business, said in a statement.

The Xbox 360 was the first of this latest generation of game machines to launch in the United States when it was released in November 2005. The PS3 and Wii were launched in the United States a year later.

The Wii is closing in on the Xbox 360, with 8.8 million units sold as of the end of March, while Sony has totaled 4.1 million PS3 units sold, according to market research firm NPD.

Microsoft also said global membership of its Xbox Live online service reached 12 million members.

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